The story
Avalon Prime Steakhouse sits within ICONA Windrift, one of only two beachfront hotels on Avalon's 7-Mile Island in New Jersey. The setting alone sets the tone: an oceanfront resort that has drawn families and couples to this stretch of the Jersey Shore since the original Windrift opened in 1967. When ICONA Resorts acquired the property in 2021, a multi-million dollar renovation transformed the accommodations, common areas, and restaurants — Avalon Prime among them.
The steakhouse delivers what its name promises: an authentic American steakhouse experience, with steak, seafood, and gourmet dishes prepared to order. It is part of a broader dining ecosystem at the Windrift that includes a piano lounge, a dune bar, and a tiki bar, but Avalon Prime is the anchor — the destination for a proper sit-down dinner after a day on the beach.
Wine Spectator awarded Avalon Prime Steakhouse its Best of Award of Excellence, a distinction that signals a wine list built with genuine care and depth — the kind that complements a serious steakhouse menu rather than simply accompanying it. For a resort restaurant on the Jersey Shore, that level of recognition is notable, and it speaks to the ambition behind what ICONA has built here.
Avalon Prime operates within a resort that leans into warmth and hospitality — what ICONA calls the "Aloha spirit." That philosophy carries into the dining room: the atmosphere is inviting without being casual, the kind of place where a beachfront vacation dinner can feel genuinely elevated. With bar seating, outdoor options, and the full amenities of the Windrift surrounding it, the steakhouse functions equally well for a quiet dinner for two or a gathering of a larger group.
For visitors to Avalon looking for American steakhouse cooking done with intention — and a wine program that earned national notice — Avalon Prime is a straightforward choice.
Recognition
Ambience
Location