Gucci Osteria da Massimo Osteria

The story

Crafted with passion, served with love

Italian Soul, Seoul Address

On the fifth floor of a Gangnam building along Apgujeong-ro, Gucci Osteria da Massimo Bottura Seoul brings the celebrated Italian restaurant concept to South Korea. The name needs little introduction: world-renowned chef Massimo Bottura — the force behind one of the most influential culinary philosophies of the past two decades — extends his global network of contemporary Italian restaurants to the Korean capital, joining outposts in Florence and Tokyo.

A Philosophy Carried Across Borders

The Gucci Osteria concept is built around a precise idea: Italian soul, reinterpreted through the lens of the city it inhabits. In Seoul, that means a menu described as "an intimate connection of Italian flavours and techniques harnessing the most exquisite Korean ingredients." The kitchen rides the wave of the seasons, approaching the plate with creativity, elegance, and a quiet sense of humour — qualities that align naturally with the Gucci spirit the restaurants share their name with.

Local chef Jun leads the Seoul kitchen, bringing a distinct vision to this contemporary Italian dining experience. Rather than transplanting Florence wholesale, the Seoul location draws from its surroundings, letting the best of Korean produce inform and enrich the Italian framework.

Recognition and Setting

The restaurant has earned 2 Forks from Gambero Rosso — a mark of quality from one of Italy's most respected food guides, and a signal that the Seoul kitchen is holding its own within the global Gucci Osteria family. The setting on the fifth floor in Gangnam's Apgujeong neighbourhood adds to the sense of occasion, placing the restaurant in one of Seoul's most design-conscious districts.

For those curious about contemporary Italian cuisine as filtered through a Korean sensibility, Gucci Osteria Seoul makes a compelling case.